Trust your unique beauty response.
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Trust your unique beauty response. *
Transform your identity into a timeless, zero-waste wardrobe.
The Story-to-Wardrobe™ framework reconnects you to the aesthetic intelligence you were born with. Begin the journey toward clarity, coherence and fascinating personal style.
The Story-to-Wardrobe vision.
Story-to-Wardrobe is a new discipline in personal style: a narrative-driven, design-literate approach that replaces fast-fashion chaos with timeless, intentional choices.
Created by Lisa Maria Pippus, a leading voice in aesthetic fluency and zero-waste wardrobe design, the framework integrates personal branding, symbolism, proportion, and color psychology into a coherent system.
The result:
a wardrobe that expresses who you are with precision and beauty.
“I can now use the power of consistent choices to express who I am so people get it.”
Archetype Duo Passionate & Hero
DELPHINE MOUSSEAU
Board member.
EX VP @Zalando
E-commerce Expert.
The benefits of the
story-to-wardrobe framework
Rooted in neuro-aesthetics, the evolutionary beauty response, design fluency and personal branding principles, this transformative journey helps you:
Connect deeply to your personal narrative
Understand your instinctive aesthetic dna
Master design skills, coherence and fascination
Make timeless, sustainable wardrobe choices
Define your own personal brand of confidence, impact, and influence
Let your style become a powerful expression of who you truly are. Experience clarity, confidence and creativity in your style evolution.
THE 3 WAYS TO LEARN
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Video Learning Series
A structured 6-step system to transform identity into style.
Step 1. Archetype Duo is the foundation of a coherent wardrobe.
Steps 2-6 progress into full design fluency: outfit symbolism, texture, color, palette, proportion and wardrobe building.
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Coaching + Training
Personalized guidance for creatives and professionals who want deeper integration of the method.
Review and analyse assignments, color palette, outfits to develop your mastery.
Certification available for professionals.
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Bespoke Wardrobe
The highest expression of story-led design.
A customized, narrative-driven wardrobe crafted around your personal brand needs. From 14,900 euro.
"Lisa trained my eye to read aesthetics like an artist. Now my wardrobe narrative is focused, honest, and deeply expressive."
Archetype Duo Rebel & Hero
LOLO DIEGO
Storyteller. Writer. Director. Actor on Netflix.
Led by Lisa Maria Pippus
Archetype Duo: Magician & Innocent
I help you recognise and trust your own beauty response, the instinctive way your eye reads symbolism, proportion, color, texture and harmony.
You can keep buying pieces that don’t support your story or choose a future where your wardrobe is intentional, narrative-led and truly beautiful. Let’s create a wardrobe and that reflects who you are.
