Become the artistic director
of your style.
Identify your own vision, then learn style and design principles. Apply those principles to your vision to make discerning choices that build a small, intentional wardrobe.
Be effortlessly elegant, every day, in every situation.
You have a strong aesthetic sensibility.
You instinctively respond to colour, line and shape.
Then why is it so difficult to create a visual identity
that feels unmistakably yours?
A wardrobe becomes coherent when you know what belongs to
your visual language.
You need to uncover your aesthetic preferences. Not buy more clothes.
Your Archetype Duo is the beginning
You intuitively respond to beautiful things. Discerning what is unmistakably yours requires understanding your core values. Your aesthetic archetypes reveal those values.
The Archetype Duo Consultation is a highly personal analysis of what is happening in your clothes now. We begin with your two archetypes and analyse seven outfits from your own wardrobe. This reveals something seemingly small that has a surprisingly large impact, including where one archetype is strongly expressed while the other is almost absent.
You leave knowing what works, what is missing and the single change that will make the greatest difference.
You receive:
The complete 133-page Archetype Duo guide
The complete Style Power Codes guide
Your individual Archetype Duo review
Your personal brand statement
An analysis of 7 of your outfits
Action step to immediately create change towards your brand statement
60-minute individual consultation
€499
My clients arrive with excellent taste.
I help them understand the visual language behind their preferences so they make clearer, more coherent and authentic aesthetic decisions.
“Lisa’s 12 Style Power Codes are pure genius!”
Students at University of Applied Sciences Berlin.
“I now own a small, sophisticated and versatile wardrobe.”
“Lisa trained my eye to read aesthetics like an artist. ”
"Now I can use the power of consistent choices to express who I am so people get it."
DELPHINE MOUSSEAU
Board Member/ Ex-VP Marketing Zalando
"Lisa helped me elevate my style and educate others. She is an amazing teacher and mentor!"
AURELIE BUSSON
Luxury Retail Leader
Brunello Cucinelli
“I was amazed how Lisa helped elevate my leadership team’s executive presence.”
ULLA STREICHER-SAIDE
Head R & D
Bayer Pharma AG
“The coaching showed me how clothing can express and strengthen who I am. My confidence has increased and it is visible to others.”
DR MARTINA DUEVAL
“One of the most valuable learning experiences in my design studies.”
— Isabella Schneider, Communication Design
“I am able now to clearly define and communicate my design direction.
— Jorina Hansen, Communication Design
“Now my design direction is clear and I make decisions with more confidence”
— Florian Schmuck, Fashion Design
You already have aesthetic instincts. This course teaches you how to understand them, develop them and use them.
You know when something is beautiful. You may already have a strong sense of colour, clothes, interiors, art and design. But liking many beautiful things is different from knowing precisely what belongs to your own visual language.
Over seven individual sessions, we work through the complete Visual Language System. We identify the values and aesthetic patterns that are distinctly yours, then examine how colour, line, shape, texture, proportion, composition and visual codes express them. Recognise why something works for you, what is missing when it does not, and how to make those decisions for yourself.
The Visual Language Course
What changes?
You move from asking “Do I like this?” to knowing “Does this belong to me?” That distinction changes how you dress, shop and build a wardrobe. You can appreciate an unlimited world of beauty without needing to own all of it. Your choices become more discerning. Your wardrobe becomes smaller and more coherent. And your personal style becomes more distinctive because you understand the principles behind it.
Choose the Visual Language Course if you want to become the style expert on you.
7 individual sessions · €2,500
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Identify the two aesthetic archetypes shaping your visual preferences and uncover the tension that makes your perspective distinctive.
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Understand how the 12 Style Power Codes™ shape perception and communicate identity, authority and presence.
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Explore how fabric, construction and texture shape visual presence, gravitas and charisma.
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Develop clarity on the aesthetics you are naturally drawn to and how they shape visual identity and expression.
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Learn to use a professional color system based on perception rather than matching, transforming complex color preferences into a coherent palette that strengthens visual identity.
From color complexity to coherent color identity.
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Understand how line, silhouette and proportion shape coherence, visual presence and authority.
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Learn how to structure clothing into a coherent visual system.
For people who want to make their perspective visible.
RIGHT FIT IF YOU WANT TO:
L✓ Learn artistic principles over style rules
✓ Develop visual decision-making skills
✓ Make your perspective visible
✓ Shape how you are understood
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Develop a coherent and recognisable professional presence.
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Develop a structured methodology for client transformation.
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Create more coherent and recognisable brands and visual worlds.
“I now have total clarity about my brand, my colors, my style!”
NOT RIGHT FIT IF YOU WANT:
Trend-based styling advice
External typing systems
Quick fashion hacks
Outsourced aesthetic decision-making
“Lisa’s system changed the way I analyse collections and make style decisions.”
“Lisa helped me create a shared language for style within my team.”
Become artistic director
of your style.
The Visual Language System™ .
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The course is right for you if you already have strong aesthetic instincts but find it difficult to translate everything you love into a clear visual language of your own. You want to understand why something belongs to you, make your own aesthetic decisions and build a wardrobe that feels distinctly yours.
If you are unsure, let’s talk about your goals and find out whether the course is the right next step.
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No. You need curiosity about your own aesthetic preferences and a willingness to look closely.
We work with what you already respond to — in clothes, colour, art, interiors, nature and design — and develop your ability to recognise the patterns and principles within those responses.
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don't give you a formula for what you should wear or place you into a predetermined type.
We uncover your own aesthetic patterns and then use colour, line, shape, texture, proportion, composition and visual codes to understand how to express them. The aim is for you to make those decisions for yourself.
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You will move from “Do I like this?” to “Does this belong to me?”
You will understand the principles behind your own visual language and have clear criteria for choosing, combining and editing what you wear. Your choices become more discerning, your wardrobe more coherent and your personal style more recognisably yours.
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The Visual Language Course consists of seven individual 60-minute sessions with me. Each session takes you through one level of the Visual Language System™, applying the principles directly to you, your aesthetic preferences and your wardrobe.
This is personal work rather than a pre-recorded course. We use each session to understand what you are seeing, what I am seeing, and what will make the greatest difference for you.
Beyond The Visual Language Course
The Visual Language Course gives you the foundation to become the artistic director of your own style. From there, our work can continue much further through advanced 1:1 coaching. I also work with leaders, teams and organisations through workshops, keynote talks and panel conversations on visual language, aesthetic intelligence and creative direction.
Interview with
Lisa Maria Pippus & Judith van der Vliet
Learn about your built-in color expertise.